Project description: Knowing that Utah is Heaven for extreme sports and outdoors enthusasts as well as for Latter Day Saints, I took a 180 degree turn away from the older audience unconsciously targeted by Diana Russell's 12-year-old site. Thanks to its age, her original site got good search results and high traffic, but hadn't generated a lead in years. What's more, Diana was losing listing opportunities because she didn't have a good Web site. We're happy to report that things have changed radically, with a CMA request submitted just two days after the site launched and as many as several dozen leads arriving every week — creating exciting new energy for Diana's business.
Clients:Diana Russell
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RealEstateUtah.com
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